Finding Balance

When it comes to starting a business, of any kind, branding can be a key factor into the marketing, aesthetic, appeal, demographic, etc. you are pulling from your company. Though this is an important step, it can also be a task that is very intimidating, time consuming, and confusing to navigate. How should my brand look? What should I include in my brand? How can I build my brand to the best of my ability? These are all questions that many have when trying to start in this process. Here are some tips, tricks, and suggestions we have to help alleviate some of the confusion and get you in the right direction:

Start by Identifying Your Target Market/Audience

The demographics and individuals you are trying to appeal to play a key role into how you should brand yourself, based on who you are attempting to target through your business. From there, you can better figure out how to start your branding.

Build Your Basics and Focus on Design

The overall “look” that your logo, color palette, fonts, graphics, etc. bring to your branding will really help you catch your target market. Having these strong elements, provides the proper foundation to build your brand.

Getting Your Name Out There

A good next step is starting to use the proper platforms, for your company, to get your business on people’s radar. This could range from building a website, making business pages on social media, reaching out to supporting companies, getting into stores/shops, creating and sending out emails/flyers, or a mix of it all.

Keeping Consistency

Once you begin to market your brand in these ways and build your platforms, remember to keep it consistent. This consistency will allow your business to stay cohesive and be more recognizable to users as they navigate what you offer from platform to platform. This includes matching your branding that you set up from that initial foundation into things such as flyers, banners, social posts, graphics, websites, commercials, campaigns, and more.

Understand Your Message

All the items listed above will really tie this together, but allowing your branding to portray the right message for your company can really help boost yourself to the next level. Make sure everything you are creating, releasing, and interacting with fits with your demographic, business model, mission, and even your colors, fonts, and aesthetic! All of these things are a message in itself and can be used to your benefit.

Be Creative!

Though it is important to incorporate the more analytical aspects mentioned above, there is still tons of room for you to allow your creativity to play into your brand as well. Experiment as you build your brand. Even if it doesn’t work, you never know what doors your creative thoughts and actions can open!

Hopefully these few suggestions can help you as you start to build or modify your brand. Despite the intimidation, this can be a very fun aspect to incorporate into your company and allow for a lot of freedom of expression and you begin to grow your business.